01Google
Win the “coffee near me” map pack
Primary category set to Coffee shop with the right secondary ones, and every attribute filled in: Wi‑Fi, outdoor seating, dog‑friendly, drive‑through.
Categories decide which searches you can appear in. Attributes decide whether you show when people filter.
02All platforms
Own “open now” at 6 AM
Regular, holiday and special hours kept in sync on Google, Apple Maps, Bing, Yelp and Facebook, and set ahead of every holiday.
Early searchers filter by “open now”. Wrong or missing hours drop you out of that filter.
03Google & Apple
Put the menu where search can read it
Drinks, food and prices added to your listing as structured menu items with photos, mirrored on a fast menu page on your site.
“Cortado near me” or “vegan breakfast” can match your menu, not just your name.
04Reviews
Steady reviews from the counter
QR review cards at the register, on tables and in to‑go bags, plus review request emails after online orders. We reply to every review for you.
Recent reviews are one of the strongest local ranking signals, and what new customers read first.
05Google posts
Launch every seasonal drink
Each seasonal menu, new pastry or limited drink gets a Google post, an offer where it fits, and new photos on every listing.
Fresh posts give people a reason to come in this week, not someday.
06Photos
Photos that sell the visit
A monthly rhythm of bright photos: latte art, the pastry case, the seating, the storefront and the entrance, so first‑timers find the door.
Photos are the first thing people tap. Current ones make you the obvious choice.
07AI search
Be the answer for “good place to work”
Clear facts AI tools can quote: Wi‑Fi, outlets, seating, noise, laptop policy, parking and dietary options, on your FAQ page, schema and listings.
AI recommends places it can describe with confidence.
08Content
Neighborhood pages that rank
Local pages built around places your customers already go: the campus, the hospital, the trailhead, the farmers market.
You show up for “coffee near [landmark]”, and AI gets a local source to cite.
09Conversions
One tap to order or get directions
Order‑ahead (Square, Toast or your own), menu and call buttons connected on Google and Apple Maps, with every call and click tracked.
Fewer steps between finding you and showing up, and plain numbers on what works.