/* OptimizLocal — Coffee Shop Landing
   Type: Bricolage Grotesque (display) + Work Sans (text). One accent (ember).
   Radius rule: photos & panels 14px, small rows 10px, buttons and pills fully round. */
:root {
  --cream: #f6f1ea;
  --latte: #ece3d6;
  --ink: #21160f;
  --ink-soft: #5c4b3f;
  --roast: #1b120d;
  --roast-2: #261911;
  --roast-line: rgba(255, 240, 225, .12);
  --foam: #efe4d6;
  --foam-soft: #c2b0a0;
  --ember: #b9481f;
  --ember-hi: #e2834f;
  --display: 'Bricolage Grotesque', 'Work Sans', system-ui, sans-serif;
  --text: 'Work Sans', system-ui, sans-serif;
  --pad-x: clamp(20px, 4vw, 56px);
  --r: 14px;
  --ease: cubic-bezier(.16, 1, .3, 1);
}
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
* { box-sizing: border-box; }
body { margin: 0; background: var(--cream); color: var(--ink); font-family: var(--text); font-size: 17px; line-height: 1.65; -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; overflow-x: hidden; }
a { color: var(--ember); text-decoration: none; }
a:hover { color: #93381a; }
input, textarea, select, button { font-family: inherit; }
::selection { background: var(--ember); color: #fff; }
img { max-width: 100%; height: auto; display: block; }
figure { margin: 0; }
h1, h2, h3 { text-wrap: balance; }
p, li { text-wrap: pretty; }

@keyframes fadeUp { from { opacity: 0; transform: translateY(24px); } to { opacity: 1; transform: none; } }
@keyframes wordIn { 0% { opacity: 0; transform: translateY(.4em); } 100% { opacity: 1; transform: none; } }
@keyframes blink { 0%, 100% { opacity: 1; } 50% { opacity: 0; } }

/* ---------- shared ---------- */
.wrap { max-width: 1200px; margin: 0 auto; position: relative; }
.section { padding: clamp(72px, 9vw, 128px) var(--pad-x); scroll-margin-top: 76px; position: relative; }
.section--latte { background: var(--latte); }
.section--dark { background: var(--roast); color: var(--foam); }
.kicker { margin: 0 0 14px; font-size: 13px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--ember); }
.section--dark .kicker { color: var(--ember-hi); }
.h2 { font-family: var(--display); font-weight: 800; font-size: clamp(34px, 4.4vw, 58px); line-height: 1.06; letter-spacing: -.02em; margin: 0 0 18px; font-variation-settings: "opsz" 96; }
.section--dark .h2 { color: #fff8ef; }
.lede { font-size: clamp(17px, 1.4vw, 19px); line-height: 1.6; color: var(--ink-soft); margin: 0; max-width: 58ch; }
.section--dark .lede { color: var(--foam-soft); }
.head { max-width: 720px; margin-bottom: clamp(40px, 5vw, 64px); }
.head--center { text-align: center; margin-left: auto; margin-right: auto; }
.head--center .lede { margin: 0 auto; }
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; border: 0; cursor: pointer; background: var(--ember); color: #fff; font-family: var(--text); font-weight: 700; font-size: 16.5px; letter-spacing: .005em; padding: 16px 30px; border-radius: 999px; white-space: nowrap; transition: transform .2s var(--ease), background .2s ease, box-shadow .2s ease; box-shadow: 0 10px 24px -12px rgba(185, 72, 31, .7); }
.btn:hover { color: #fff; background: #a33e19; transform: translateY(-2px); }
.btn:active { transform: translateY(0) scale(.98); }
.btn--ghost { background: transparent; border: 1.5px solid rgba(255, 248, 239, .45); box-shadow: none; }
.btn--ghost:hover { background: rgba(255, 248, 239, .1); }
.call { font-weight: 600; font-size: 16px; color: inherit; text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 4px; text-decoration-color: rgba(127, 127, 127, .5); }
.call:hover { color: inherit; text-decoration-color: currentColor; }
.text-link { display: inline-flex; align-items: center; gap: 8px; font-weight: 700; font-size: 16.5px; }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 80px); align-items: center; }
[data-reveal] { opacity: 0; transform: translateY(24px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
.note { font-size: 12.5px; font-weight: 600; letter-spacing: .04em; color: var(--foam-soft); margin: 16px 0 0; }

/* ---------- hero ---------- */
.hero { position: relative; min-height: min(90dvh, 880px); display: flex; align-items: center; padding: 120px var(--pad-x) 80px; overflow: hidden; background: var(--roast); color: #fff8ef; isolation: isolate; }
.hero-media { position: absolute; z-index: -3; top: 0; right: 0; bottom: 0; width: 70%; overflow: hidden;
  -webkit-mask-image: linear-gradient(90deg, transparent 0, #000 30%); mask-image: linear-gradient(90deg, transparent 0, #000 30%); will-change: transform; }
.hero-video, .hero-still, .hero-still img { position: absolute; inset: 0; width: 100%; height: 100%; }
.hero-video, .hero-still img { object-fit: cover; object-position: 100% 55%; }
.hero-still { opacity: 0; }
.hero--still .hero-video { display: none; }
.hero--still .hero-still { opacity: 1; }
.hero-shade { position: absolute; inset: 0; z-index: -1; background:
    linear-gradient(90deg, rgba(22, 14, 9, .9) 0%, rgba(22, 14, 9, .6) 34%, rgba(22, 14, 9, 0) 56%),
    linear-gradient(0deg, rgba(22, 14, 9, .5), rgba(22, 14, 9, 0) 26%); }
.hero-inner { width: 100%; max-width: 1200px; margin: 0 auto; }
.hero .kicker { color: var(--ember-hi); animation: fadeUp .8s var(--ease) .05s both; }
.hero h1 { max-width: 11ch; margin: 0 0 22px; font-family: var(--display); font-weight: 800; font-size: clamp(46px, 5.8vw, 84px); line-height: 1; letter-spacing: -.026em; font-variation-settings: "opsz" 96; animation: fadeUp .9s var(--ease) .12s both; }
.hero h1 .swap { display: inline-block; color: var(--ember-hi); font-style: normal; }
.hero .sub { max-width: 40ch; margin: 0 0 34px; font-size: clamp(17px, 1.5vw, 20px); line-height: 1.55; color: #e9dccd; animation: fadeUp .9s var(--ease) .2s both; }
.hero-ctas { display: flex; flex-wrap: wrap; align-items: center; gap: 22px; animation: fadeUp .9s var(--ease) .28s both; }
.hero-ctas .call { color: #fff8ef; }
@media (prefers-reduced-motion: reduce) {
  .hero .kicker, .hero h1, .hero .sub, .hero-ctas { animation: none; }
}

/* ---------- QR cards ---------- */
.qr-grid { display: grid; grid-template-columns: 1fr 1.05fr; gap: clamp(40px, 6vw, 96px); align-items: center; }
.qr-points { list-style: none; margin: 32px 0 0; padding: 0; display: grid; gap: 4px; max-width: 520px; border-top: 1px solid rgba(33, 22, 15, .12); }
.qr-points li { display: flex; gap: 16px; align-items: flex-start; padding: 16px 0; border-bottom: 1px solid rgba(33, 22, 15, .12); }
.qr-points i { flex: none; font-size: 26px; color: var(--ember); margin-top: 2px; }
.qr-points strong { display: block; font-size: 17px; font-weight: 700; color: var(--ink); line-height: 1.35; }
.qr-points span { display: block; font-size: 15px; color: var(--ink-soft); line-height: 1.5; }
.qr-stack { position: relative; aspect-ratio: 500 / 340; cursor: pointer; -webkit-tap-highlight-color: transparent; }
.qr-stack img { position: absolute; width: 80%; height: auto; border-radius: 3.2% / 5.6%; transition: top .6s var(--ease), left .6s var(--ease), transform .6s var(--ease), box-shadow .6s var(--ease); }
.qr-stack .qr-a { top: 0; left: 0; transform: rotate(-4deg); z-index: 1; box-shadow: 0 24px 50px -24px rgba(27, 18, 13, .55); }
.qr-stack .qr-b { top: 32%; left: 20%; transform: rotate(3deg); z-index: 2; box-shadow: 0 36px 70px -28px rgba(27, 18, 13, .7); }
.qr-stack.swapped .qr-a { top: 32%; left: 20%; transform: rotate(3deg); z-index: 2; }
.qr-stack.swapped .qr-b { top: 0; left: 0; transform: rotate(-4deg); z-index: 1; }
.qr-stack:hover .qr-b { transform: rotate(2deg) translateY(-6px); }
.qr-stack.swapped:hover .qr-a { transform: rotate(2deg) translateY(-6px); }
.qr-stack:focus-visible { outline: 2px dashed var(--ember); outline-offset: 12px; border-radius: 8px; }
.qr-hint { margin: 22px 0 0; text-align: center; font-size: 13.5px; font-weight: 600; color: var(--ink-soft); }

/* ---------- pain ---------- */
.pain { background: #fff9f2; }
.pain-grid { display: grid; grid-template-columns: .95fr 1.05fr; gap: clamp(40px, 6vw, 96px); align-items: start; }
.pain-photo { position: sticky; top: 108px; }
.pain-photo img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: 62% 50%; border-radius: var(--r); }
.pain-list { list-style: none; margin: 40px 0 32px; padding: 0; counter-reset: p; }
.pain-list li { counter-increment: p; display: grid; grid-template-columns: 44px 1fr; column-gap: 12px; padding: 20px 0; border-top: 1px solid rgba(33, 22, 15, .12); }
.pain-list li::before { content: counter(p, decimal-leading-zero); grid-row: span 2; font-family: var(--display); font-weight: 700; font-size: 15px; color: var(--ember); font-variant-numeric: tabular-nums; padding-top: 3px; }
.pain-list h3 { margin: 0 0 4px; font-family: var(--display); font-weight: 700; font-size: 21px; line-height: 1.25; letter-spacing: -.012em; }
.pain-list p { margin: 0; font-size: 16px; line-height: 1.6; color: var(--ink-soft); max-width: 52ch; }

/* ---------- playbook ---------- */
.play-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 48px clamp(28px, 3.5vw, 52px); }
.play { border-top: 1px solid var(--roast-line); padding-top: 22px; }
.play-top { display: flex; align-items: baseline; gap: 14px; margin-bottom: 12px; }
.play-num { font-family: var(--display); font-weight: 800; font-size: 15px; color: var(--ember-hi); font-variant-numeric: tabular-nums; }
.play-tag { font-size: 12.5px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: var(--foam-soft); }
.play h3 { font-family: var(--display); font-weight: 700; font-size: 22px; line-height: 1.22; letter-spacing: -.015em; margin: 0 0 12px; color: #fff8ef; }
.play p { margin: 0 0 10px; font-size: 15.5px; line-height: 1.6; color: var(--foam); }
.play p.why { color: var(--foam-soft); font-style: italic; }
.play a { color: var(--ember-hi); text-decoration: underline; text-underline-offset: 3px; text-decoration-color: rgba(226, 131, 79, .4); }

/* ---------- examples ---------- */
.ex-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: clamp(40px, 6vw, 96px); align-items: start; }
.ex-photo { position: sticky; top: 108px; }
.ex-photo img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: var(--r); }
.day { list-style: none; margin: 40px 0 0; padding: 0; }
.moment { display: grid; grid-template-columns: 104px 1fr; gap: 20px; padding: 28px 0; border-top: 1px solid rgba(33, 22, 15, .12); }
.moment-time { font-family: var(--display); font-weight: 800; font-size: 22px; line-height: 1.2; letter-spacing: -.01em; color: var(--ember); font-variant-numeric: tabular-nums; }
.moment h3 { margin: 0 0 8px; font-family: var(--display); font-weight: 700; font-size: 21px; line-height: 1.25; }
.moment-q { margin: 0 0 12px; font-size: 16px; font-style: italic; color: var(--ink); }
.moment p { margin: 0; font-size: 16px; line-height: 1.6; color: var(--ink-soft); }
.moment strong { color: var(--ink); font-weight: 600; }
.day-note { margin: 8px 0 0; padding-top: 20px; border-top: 1px solid rgba(33, 22, 15, .12); font-size: 14px; color: var(--ink-soft); }

/* ---------- local search ---------- */
#local .lede { margin-bottom: 30px; }
.plat { display: grid; gap: 10px; max-width: 520px; }
.plat-row { display: flex; align-items: center; gap: 16px; background: #fffaf4; border-radius: 10px; padding: 16px 18px; }
.plat-ico { width: 42px; height: 42px; flex: none; border-radius: 10px; background: #fff; box-shadow: inset 0 0 0 1px rgba(33, 22, 15, .1); display: flex; align-items: center; justify-content: center; font-family: var(--display); font-weight: 800; font-size: 21px; color: var(--ink); }
.plat-row .t { font-weight: 700; font-size: 16.5px; line-height: 1.3; }
.plat-row .d { font-size: 14.5px; color: var(--ink-soft); line-height: 1.45; }
.checklist { background: var(--roast); color: var(--foam); border-radius: var(--r); padding: clamp(26px, 3.4vw, 40px); box-shadow: 0 40px 80px -40px rgba(27, 18, 13, .7); }
.checklist h3 { font-family: var(--display); font-weight: 700; font-size: 23px; line-height: 1.2; color: #fff8ef; margin: 0 0 6px; }
.checklist .sub { font-size: 15px; color: var(--foam-soft); margin: 0 0 22px; }
.checklist ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.checklist li { display: grid; grid-template-columns: 22px 1fr; gap: 10px; font-size: 15.5px; line-height: 1.5; }
.checklist li::before { content: ""; width: 14px; height: 8px; margin-top: 6px; border-left: 2px solid var(--ember-hi); border-bottom: 2px solid var(--ember-hi); transform: rotate(-45deg); }

/* ---------- AI ---------- */
#ai { background: var(--roast-2); }
.ai-split { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.chat { background: var(--roast); border: 1px solid var(--roast-line); border-radius: var(--r); padding: 26px; box-shadow: 0 30px 70px -30px rgba(0, 0, 0, .6); }
.chat-top { display: flex; align-items: center; gap: 9px; padding-bottom: 14px; margin-bottom: 18px; border-bottom: 1px solid var(--roast-line); font-weight: 600; font-size: 14.5px; color: var(--foam); }
.chat-top i { color: var(--ember-hi); font-size: 18px; }
.chat-q { display: flex; justify-content: flex-end; margin-bottom: 16px; }
.chat-q div { background: rgba(255, 248, 239, .08); border-radius: 14px 14px 4px 14px; padding: 12px 16px; font-size: 15.5px; color: #f6ece0; max-width: 86%; }
.chat-a { font-size: 15.5px; line-height: 1.65; color: var(--foam); }
.hl { color: #fff8ef; font-weight: 700; box-shadow: inset 0 -.45em 0 rgba(226, 131, 79, .35); }
.caret { display: inline-block; width: 8px; height: 17px; background: var(--ember-hi); margin-left: 3px; vertical-align: -3px; animation: blink 1.1s steps(1) infinite; }
.cites { margin-top: 16px; display: flex; flex-wrap: wrap; gap: 8px; }
.cites span { font-size: 13px; font-weight: 500; color: var(--foam-soft); border: 1px solid var(--roast-line); padding: 5px 12px; border-radius: 999px; }
.steps { display: grid; gap: 26px; }
.step { display: grid; grid-template-columns: 36px 1fr; gap: 16px; }
.step-n { width: 36px; height: 36px; border-radius: 50%; border: 1.5px solid var(--ember-hi); color: var(--ember-hi); font-family: var(--display); font-weight: 800; display: flex; align-items: center; justify-content: center; font-size: 16px; }
.step .t { font-family: var(--display); font-weight: 700; font-size: 20px; line-height: 1.25; color: #fff8ef; margin-bottom: 4px; }
.step .d { font-size: 15.5px; line-height: 1.6; color: var(--foam-soft); }

/* ---------- revenue ---------- */
.revenue { background: var(--cream); }
.rev-title { max-width: 16ch; margin-bottom: clamp(40px, 5vw, 60px); }
.rev-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(24px, 3vw, 40px); }
.rev { border-top: 2px solid var(--ink); padding-top: 20px; }
.rev i { font-size: 30px; color: var(--ember); }
.rev h3 { font-family: var(--display); font-weight: 700; font-size: 21px; line-height: 1.25; margin: 14px 0 6px; }
.rev p { font-size: 15.5px; line-height: 1.6; color: var(--ink-soft); margin: 0; }

/* ---------- process ---------- */
.process-grid { display: grid; grid-template-columns: 1.1fr .9fr; gap: clamp(40px, 6vw, 96px); align-items: center; }
.process { list-style: none; margin: 36px 0 0; padding: 0; display: grid; gap: 0; }
.process li { display: grid; grid-template-columns: 56px 1fr; gap: 14px; padding: 20px 0; border-top: 1px solid rgba(33, 22, 15, .14); }
.process .n { font-family: var(--display); font-weight: 800; font-size: 28px; line-height: 1.1; color: var(--ember); font-variant-numeric: tabular-nums; }
.process h3 { font-family: var(--display); font-weight: 700; font-size: 21px; line-height: 1.25; margin: 0 0 4px; }
.process p { font-size: 16px; line-height: 1.6; color: var(--ink-soft); margin: 0; }
.process-photo img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; border-radius: var(--r); box-shadow: 0 40px 80px -48px rgba(27, 18, 13, .6); }

/* ---------- plans ---------- */
.price { background: var(--roast); color: var(--foam); border-radius: var(--r); padding: clamp(32px, 5vw, 64px); display: grid; grid-template-columns: 1.3fr 1fr; gap: clamp(32px, 5vw, 72px); align-items: center; }
.price-title { font-family: var(--display); font-weight: 800; font-size: clamp(28px, 3vw, 40px); line-height: 1.08; letter-spacing: -.02em; margin: 0 0 10px; color: #fff8ef; }
.price .lead { font-size: 17px; line-height: 1.6; color: var(--foam-soft); margin: 0 0 26px; max-width: 46ch; }
.inc { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 12px 24px; }
.inc li { display: grid; grid-template-columns: 22px 1fr; gap: 8px; font-size: 15.5px; color: #f4e9dc; }
.inc li::before { content: ""; width: 13px; height: 7px; margin-top: 7px; border-left: 2px solid var(--ember-hi); border-bottom: 2px solid var(--ember-hi); transform: rotate(-45deg); }
.price-cta { border-left: 1px solid var(--roast-line); padding-left: clamp(24px, 4vw, 56px); display: flex; flex-direction: column; align-items: flex-start; gap: 14px; }
.price-cta .big { margin: 0; font-family: var(--display); font-weight: 800; font-size: clamp(32px, 3.4vw, 46px); line-height: 1.02; letter-spacing: -.025em; color: #fff8ef; }
.price-cta p { margin: 0; font-size: 16px; line-height: 1.6; color: var(--foam-soft); }
.price-cta .btn { margin-top: 8px; }
.price-cta .call { font-size: 15px; color: var(--foam); }

/* ---------- final CTA ---------- */
.final { position: relative; padding: clamp(96px, 12vw, 168px) var(--pad-x); scroll-margin-top: 76px; overflow: hidden; color: var(--foam); isolation: isolate;
  background: linear-gradient(90deg, rgba(22, 14, 9, .95) 0%, rgba(22, 14, 9, .8) 45%, rgba(22, 14, 9, .5) 100%), url("../images/coffee-shop-local-seo-morning-rush-1024.webp") center / cover no-repeat, var(--roast); }
.final .inner { max-width: 1200px; margin: 0 auto; }
.final h2 { font-family: var(--display); font-weight: 800; font-size: clamp(42px, 6vw, 84px); line-height: 1; letter-spacing: -.026em; margin: 0 0 20px; color: #fff8ef; max-width: 12ch; }
.final p { font-size: clamp(17px, 1.6vw, 20px); line-height: 1.55; color: #e2d4c4; margin: 0 0 34px; max-width: 46ch; }
.final .ctas { display: flex; flex-wrap: wrap; gap: 14px; }

/* ---------- drawer ---------- */
#drawer-backdrop { position: fixed; inset: 0; z-index: 200; background: rgba(31, 20, 14, .5); backdrop-filter: blur(3px); -webkit-backdrop-filter: blur(3px); opacity: 0; visibility: hidden; transition: opacity .35s ease, visibility .35s ease; }
#drawer { position: fixed; top: 0; right: 0; z-index: 201; height: 100%; width: min(460px, 100%); background: #fff; transform: translateX(100%); transition: transform .42s cubic-bezier(.4, 0, .15, 1); overflow-y: auto; padding: 60px clamp(22px, 3.4vw, 36px) clamp(28px, 3.4vw, 40px); }
#drawer-close { position: absolute; top: 16px; right: 16px; width: 38px; height: 38px; border: 0; cursor: pointer; border-radius: 50%; background: rgba(42, 26, 18, .06); color: var(--ink); font-size: 22px; line-height: 1; display: flex; align-items: center; justify-content: center; }
#drawer-close:hover { background: rgba(42, 26, 18, .12); }
.d-call { display: flex; align-items: center; gap: 10px; flex-wrap: wrap; justify-content: space-between; background: #fbf1e3; border: 1px solid rgba(217, 98, 58, .25); border-radius: 12px; padding: 10px 14px; margin-bottom: 18px; font-size: 13.5px; font-weight: 700; }
.d-call a { font-weight: 800; }
.d-kicker { font-size: 12px; font-weight: 800; letter-spacing: .12em; text-transform: uppercase; color: var(--ember); margin-bottom: 10px; }
#drawer h2 { font-family: var(--display); font-weight: 800; font-size: clamp(24px, 2.4vw, 30px); line-height: 1.04; margin: 0 0 6px; }
#drawer .intro { font-size: 14px; line-height: 1.5; color: var(--ink-soft); margin: 0 0 20px; }
#audit-form { display: flex; flex-direction: column; gap: 12px; }
#audit-form label { display: flex; flex-direction: column; gap: 6px; }
#audit-form label > span { font-size: 12.5px; font-weight: 700; }
#audit-form label > span em { color: #a8988b; font-weight: 500; font-style: normal; }
#audit-form .two { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
#audit-form input, #audit-form textarea { width: 100%; padding: 12px 14px; border: 1px solid rgba(42, 26, 18, .16); border-radius: 11px; font-size: 15px; color: var(--ink); background: #fbf8f3; outline: none; }
#audit-form textarea { resize: vertical; }
#audit-form input:focus, #audit-form textarea:focus { border-color: var(--ember); background: #fff; box-shadow: 0 0 0 3px rgba(217, 98, 58, .14); }
#audit-form button[type=submit] { margin-top: 4px; width: 100%; border: 0; cursor: pointer; background: var(--ember); color: #fff; font-family: var(--text); font-weight: 800; font-size: 16px; padding: 15px; border-radius: 12px; box-shadow: 0 10px 26px -8px rgba(217, 98, 58, .5); }
.err { margin: 0; font-size: 13px; line-height: 1.5; color: #c0392b; background: rgba(192, 57, 43, .08); border: 1px solid rgba(192, 57, 43, .25); border-radius: 10px; padding: 10px 12px; text-align: center; }
.form-fine { text-align: center; font-size: 13px; line-height: 1.5; color: #8f7f72; margin: 2px 0 0; }
.success { text-align: center; padding: 22px 6px 14px; animation: fadeUp .5s both; }
.success .tick { width: 64px; height: 64px; margin: 0 auto 18px; border-radius: 50%; background: var(--ember); display: flex; align-items: center; justify-content: center; color: #fff; font-size: 32px; font-weight: 900; }
.success p { font-size: 15px; line-height: 1.6; color: var(--ink-soft); max-width: 340px; margin: 0 auto 18px; }

/* ---------- responsive ---------- */
@media (max-width: 1020px) {
  .play-grid { grid-template-columns: 1fr 1fr; }
  .rev-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 900px) {
  .qr-grid, .pain-grid, .ex-grid, .split, .ai-split, .process-grid, .price { grid-template-columns: 1fr; }
  .pain-photo, .ex-photo { position: static; }
  .pain-photo img, .ex-photo img { aspect-ratio: 16 / 10; }
  .ex-photo img { object-position: 50% 70%; }
  .process-photo { max-width: 520px; }
  .price-cta { border-left: 0; padding-left: 0; border-top: 1px solid var(--roast-line); padding-top: 28px; }
}
@media (max-width: 760px) {
  .hero { min-height: min(92dvh, 760px); align-items: flex-end; padding-top: 110px; padding-bottom: 48px; }
  .hero-media { width: 100%; bottom: auto; height: 64%; -webkit-mask-image: linear-gradient(180deg, #000 62%, transparent 100%); mask-image: linear-gradient(180deg, #000 62%, transparent 100%); }
  .hero-video, .hero-still img { object-position: 86% 45%; }
  .hero-shade { background: linear-gradient(0deg, rgba(22, 14, 9, .9) 0%, rgba(22, 14, 9, .5) 40%, rgba(22, 14, 9, 0) 62%); }
}
@media (max-width: 620px) {
  body { font-size: 16.5px; }
  .play-grid, .rev-grid, .inc { grid-template-columns: 1fr; }
  .play-grid { gap: 36px; }
  .moment { grid-template-columns: 1fr; gap: 6px; }
  #audit-form .two { grid-template-columns: 1fr; }
}