/* OptimizLocal — shared styles (homepage + guide)
   Tokens from the design handoff: dark #0f1420, footer #0a0e17, card-on-dark #171d2c,
   paper #faf8f4, ink #171a21, body gray #5b6270, yellow #ffc331, orange #ff7a4f,
   link #e86a3c, gradient linear-gradient(135deg,#ffc331,#ff7a4f). Type: Sora. */

:root {
  --pad-x: max(56px, calc((100% - 1280px) / 2));
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: #0f1420;
  color: #171a21;
  font-family: 'Sora', system-ui, sans-serif;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
a { color: #e86a3c; text-decoration: none; }
a:hover { color: #c9502a; }
[hidden] { display: none !important; }
img { max-width: 100%; }
input, textarea, select, button { font-family: inherit; }

[id] { scroll-margin-top: 80px; }

@keyframes olWordIn {
  0% { opacity: 0; transform: translateY(70%) rotateX(-60deg); }
  60% { opacity: 1; }
  100% { opacity: 1; transform: translateY(0) rotateX(0); }
}

/* ---------- buttons ---------- */
.btn-gradient {
  display: inline-block;
  background: linear-gradient(135deg, #ffc331, #ff7a4f);
  color: #1a1206;
  font-weight: 800;
  border-radius: 99px;
  border: none;
  cursor: pointer;
  transition: filter .15s ease, transform .15s ease;
}
.btn-gradient:hover { filter: brightness(1.06); transform: translateY(-1px); color: #1a1206; }

/* ---------- nav ---------- */
.site-nav {
  position: sticky;
  top: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 14px var(--pad-x);
  background: rgba(15, 20, 32, .85);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid rgba(255, 255, 255, .08);
}
.site-nav .nav-logo img { height: 67px; width: auto; display: block; }
.nav-links {
  display: flex;
  align-items: center;
  gap: 32px;
  font-size: 14px;
  font-weight: 600;
}
.nav-links a { color: #c8cdd8; }
.nav-links a:hover { color: #fff; }
.nav-cta { display: flex; align-items: center; gap: 20px; }
.nav-phone { color: #ffc331; font-size: 14px; font-weight: 700; white-space: nowrap; }
.nav-phone:hover { color: #ffc331; }
.nav-cta .btn-gradient { font-size: 14px; padding: 12px 22px; white-space: nowrap; }

/* ---------- hero (homepage) ---------- */
.hero {
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  gap: 28px;
  padding: 88px var(--pad-x) 96px;
  background: #0f1420;
}
.hero > * { position: relative; }
.hero-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  opacity: .22;
  filter: saturate(.7);
}
.hero-scrim {
  position: absolute;
  inset: 0;
  background:
    radial-gradient(1000px 520px at 50% -20%, rgba(255, 122, 79, .16), transparent 65%),
    linear-gradient(180deg, rgba(15, 20, 32, .82), rgba(15, 20, 32, .55) 45%, rgba(15, 20, 32, .92));
}
@media (prefers-reduced-motion: reduce) {
  .hero-video { display: none; }
}
.hero-badge {
  border: 1px solid rgba(255, 195, 49, .4);
  color: #ffc331;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
  padding: 8px 18px;
  border-radius: 99px;
}
.hero h1 {
  margin: 0;
  color: #fff;
  font-size: 68px;
  line-height: 1.04;
  font-weight: 800;
  letter-spacing: -.025em;
  max-width: 940px;
  text-wrap: pretty;
}
.flip-word {
  display: inline-block;
  background: linear-gradient(135deg, #ffc331, #ff7a4f);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  padding-bottom: .06em;
  margin-bottom: -.06em;
}
.flip-word.is-flipping { animation: olWordIn .55s cubic-bezier(.22, .8, .3, 1); }
.hero-sub { margin: 0; color: #aab2c2; font-size: 20px; line-height: 1.6; max-width: 640px; }
.hero-ctas { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; justify-content: center; }
.hero-ctas .btn-gradient { font-size: 17px; padding: 17px 34px; box-shadow: 0 8px 30px rgba(255, 122, 79, .35); }
.hero-call {
  color: #fff;
  font-size: 15px;
  font-weight: 600;
  border-bottom: 1px solid rgba(255, 255, 255, .3);
  padding-bottom: 2px;
}
.hero-call:hover { color: #ffc331; }
.hero-trust { color: #9aa3b5; font-size: 13.5px; }

.hero-chat {
  background: #171d2c;
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: 20px;
  padding: 28px 32px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  max-width: 680px;
  width: 100%;
  text-align: left;
  box-shadow: 0 24px 70px rgba(0, 0, 0, .45);
  margin-top: 12px;
}
.chat-q {
  align-self: flex-end;
  background: rgba(255, 255, 255, .08);
  color: #e8ebf1;
  font-size: 15px;
  line-height: 1.5;
  padding: 12px 18px;
  border-radius: 14px 14px 4px 14px;
}
.chat-a {
  align-self: flex-start;
  background: rgba(255, 195, 49, .08);
  border: 1px solid rgba(255, 195, 49, .25);
  color: #e8ebf1;
  font-size: 15px;
  line-height: 1.6;
  padding: 14px 18px;
  border-radius: 14px 14px 14px 4px;
}
.chat-a strong { color: #ffc331; }
.chip-row { display: flex; gap: 8px; flex-wrap: wrap; }
.chip {
  background: rgba(255, 255, 255, .06);
  border: 1px solid rgba(255, 255, 255, .12);
  color: #aab2c2;
  font-size: 12px;
  font-weight: 600;
  padding: 5px 12px;
  border-radius: 99px;
}
.hero-platforms {
  display: flex;
  justify-content: center;
  gap: 10px;
  color: #9aa3b5;
  font-size: 12.5px;
  font-weight: 600;
  flex-wrap: wrap;
}
.hero-platforms span {
  background: rgba(255, 255, 255, .06);
  border: 1px solid rgba(255, 255, 255, .1);
  padding: 6px 14px;
  border-radius: 99px;
}
.hero-platforms .plat-ai {
  background: rgba(255, 195, 49, .12);
  border: 1px solid rgba(255, 195, 49, .35);
  color: #ffc331;
}

/* ---------- sections ---------- */
.section {
  padding: 88px var(--pad-x);
  display: flex;
  flex-direction: column;
  gap: 40px;
}
.section--paper { background: #faf8f4; }
.section--white { background: #fff; }
.section--dark { background: #0f1420; }

.section-head { display: flex; flex-direction: column; gap: 12px; max-width: 720px; }
.eyebrow {
  color: #e86a3c;
  font-size: 13px;
  font-weight: 800;
  letter-spacing: .1em;
  text-transform: uppercase;
}
.section--dark .eyebrow { color: #ffc331; }
.section h2 {
  margin: 0;
  color: #171a21;
  font-size: 42px;
  line-height: 1.12;
  font-weight: 800;
  letter-spacing: -.02em;
}
.section--dark h2 { color: #fff; }
.section-head p { margin: 0; color: #5b6270; font-size: 17px; line-height: 1.65; }
.section--dark .section-head p { color: #aab2c2; }

/* ---------- pain cards ---------- */
.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }
.pain-card {
  background: #fff;
  border: 1px solid #ece7dd;
  border-radius: 16px;
  padding: 32px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.pain-icon {
  width: 48px;
  height: 48px;
  border-radius: 12px;
  background: linear-gradient(135deg, rgba(255, 195, 49, .2), rgba(255, 122, 79, .2));
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 22px;
}
.pain-card h3 { margin: 0; color: #171a21; font-size: 20px; font-weight: 700; }
.pain-card p { margin: 0; color: #5b6270; font-size: 15px; line-height: 1.6; }

.cta-banner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  background: #171a21;
  border-radius: 16px;
  padding: 28px 36px;
}
.cta-banner p { margin: 0; color: #fff; font-size: 21px; font-weight: 700; }
.cta-banner .btn-gradient { flex: none; font-size: 15px; padding: 14px 26px; }

/* ---------- maps trio ---------- */
.map-card {
  border: 1px solid #ece7dd;
  border-radius: 16px;
  overflow: hidden;
  display: flex;
  flex-direction: column;
}
.map-card img { width: 100%; display: block; }
.map-card-body { padding: 20px 24px; display: flex; flex-direction: column; gap: 6px; }
.map-card-body h3 { margin: 0; color: #171a21; font-size: 17px; font-weight: 700; }
.map-card-body p { margin: 0; color: #5b6270; font-size: 14px; line-height: 1.55; }

/* ---------- AI section ---------- */
.section--ai { gap: 56px; }
.split { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
.ai-copy { display: flex; flex-direction: column; gap: 20px; }
.ai-copy > p { margin: 0; color: #aab2c2; font-size: 17px; line-height: 1.65; }
.ai-steps { display: flex; flex-direction: column; gap: 16px; margin-top: 4px; }
.ai-step { display: flex; gap: 16px; align-items: flex-start; }
.ai-step-num {
  flex: none;
  width: 32px;
  height: 32px;
  border-radius: 99px;
  background: linear-gradient(135deg, #ffc331, #ff7a4f);
  color: #1a1206;
  font-weight: 800;
  font-size: 14px;
  display: flex;
  align-items: center;
  justify-content: center;
}
.ai-step h3 { margin: 0; color: #fff; font-size: 16px; font-weight: 700; }
.ai-step p { margin: 0; color: #8b93a5; font-size: 14.5px; line-height: 1.55; }
.engine-chips { display: flex; gap: 10px; margin-top: 6px; flex-wrap: wrap; }
.engine-chips span {
  border: 1px solid rgba(255, 255, 255, .15);
  color: #c8cdd8;
  font-size: 13px;
  font-weight: 600;
  padding: 7px 16px;
  border-radius: 99px;
}

.ai-chat-card {
  background: #171d2c;
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: 20px;
  padding: 32px;
  display: flex;
  flex-direction: column;
  gap: 20px;
  box-shadow: 0 20px 60px rgba(0, 0, 0, .4);
}
.ai-chat-label {
  display: flex;
  align-items: center;
  gap: 8px;
  color: #ffc331;
  font-size: 12.5px;
  font-weight: 700;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.ai-chat-card .chat-q { font-size: 15.5px; line-height: 1.55; padding: 14px 20px; border-radius: 16px 16px 4px 16px; max-width: 85%; }
.ai-chat-card .chat-a { font-size: 15.5px; padding: 16px 20px; border-radius: 16px 16px 16px 4px; max-width: 92%; }
.ai-chat-card .chip { font-size: 12.5px; padding: 6px 14px; }
.ai-chat-foot {
  border-top: 1px solid rgba(255, 255, 255, .08);
  padding-top: 16px;
  color: #7d8698;
  font-size: 13px;
}

.geo-card {
  background: #171d2c;
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: 16px;
  padding: 30px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.geo-tag { color: #ffc331; font-size: 12px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.geo-card h3 { margin: 0; color: #fff; font-size: 19px; font-weight: 700; }
.geo-card p { margin: 0; color: #8b93a5; font-size: 14.5px; line-height: 1.6; }

.playbook {
  background: rgba(255, 195, 49, .06);
  border: 1px solid rgba(255, 195, 49, .2);
  border-radius: 16px;
  padding: 32px 36px;
  display: flex;
  flex-direction: column;
  gap: 18px;
}
.playbook > p { margin: 0; color: #fff; font-size: 20px; font-weight: 700; }
.playbook-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.playbook-step { display: flex; flex-direction: column; gap: 6px; }
.playbook-step h3 { margin: 0; color: #ffc331; font-size: 14px; font-weight: 800; }
.playbook-step p { margin: 0; color: #aab2c2; font-size: 13.5px; line-height: 1.55; }

/* ---------- services ---------- */
.grid-2 { display: grid; grid-template-columns: repeat(2, 1fr); gap: 24px; }
.service-card {
  background: #fff;
  border: 1px solid #ece7dd;
  border-radius: 16px;
  overflow: hidden;
  display: grid;
  grid-template-columns: 200px 1fr;
  align-items: center;
}
.service-card img { width: 100%; height: 100%; object-fit: cover; display: block; }
.service-card-body { padding: 26px 28px; display: flex; flex-direction: column; gap: 8px; }
.service-card-body h3 { margin: 0; color: #171a21; font-size: 19px; font-weight: 700; }
.service-card-body p { margin: 0; color: #5b6270; font-size: 14.5px; line-height: 1.6; }

/* ---------- feature split (Yext / QR) ---------- */
.feature-split {
  padding: 88px var(--pad-x);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.feature-copy { display: flex; flex-direction: column; gap: 18px; }
.feature-copy h2 { margin: 0; color: #171a21; font-size: 42px; line-height: 1.12; font-weight: 800; letter-spacing: -.02em; }
.feature-copy > p { margin: 0; color: #5b6270; font-size: 17px; line-height: 1.65; }
.feature-img { width: 100%; border-radius: 16px; border: 1px solid #ece7dd; }
.btn-ink {
  align-self: flex-start;
  background: #171a21;
  color: #fff;
  font-size: 15px;
  font-weight: 700;
  padding: 14px 26px;
  border-radius: 99px;
  transition: filter .15s ease, transform .15s ease;
}
.btn-ink:hover { color: #fff; filter: brightness(1.25); transform: translateY(-1px); }
.qr-images { display: flex; gap: 20px; align-items: center; }
.qr-images img { width: calc(50% - 10px); border-radius: 12px; box-shadow: 0 12px 32px rgba(0, 0, 0, .15); }

/* ---------- pricing ---------- */
.section--pricing { gap: 44px; }
.pricing-head { align-self: center; text-align: center; align-items: center; }
.pricing-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  max-width: 1020px;
  align-self: center;
  width: 100%;
}
.plan { border-radius: 20px; padding: 40px; display: flex; flex-direction: column; gap: 20px; }
.plan--essential { background: #fff; position: relative; border: 2px solid #ffc331; }
.plan-flag {
  position: absolute;
  top: -14px;
  left: 40px;
  background: linear-gradient(135deg, #ffc331, #ff7a4f);
  color: #1a1206;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .06em;
  text-transform: uppercase;
  padding: 6px 16px;
  border-radius: 99px;
}
.plan-name { color: #171a21; font-size: 24px; font-weight: 800; }
.plan-scope { color: #5b6270; font-size: 14px; font-weight: 600; }
.plan-price { display: flex; align-items: baseline; gap: 8px; }
.plan-price .amount { color: #171a21; font-size: 52px; font-weight: 800; letter-spacing: -.02em; }
.plan-price .period, .plan-price .from { color: #5b6270; font-size: 15px; }
.plan-features { display: flex; flex-direction: column; gap: 11px; color: #3c424e; font-size: 14.5px; line-height: 1.5; }
.plan-features li { display: flex; gap: 10px; list-style: none; }
.plan-features { margin: 0; padding: 0; }
.plan-features .check { color: #e86a3c; font-weight: 800; }
.plan-note {
  background: #faf3e4;
  border: 1px solid #f0e2bd;
  border-radius: 10px;
  padding: 12px 16px;
  color: #7a5c14;
  font-size: 13px;
  font-weight: 600;
}
.plan--essential .btn-gradient { text-align: center; font-size: 15.5px; padding: 16px; }
.plan--growth { background: #171d2c; border: 1px solid rgba(255, 255, 255, .12); }
.plan--growth .plan-name { color: #fff; }
.plan--growth .plan-scope { color: #8b93a5; }
.plan--growth .plan-price .amount { color: #fff; }
.plan--growth .plan-price .period, .plan--growth .plan-price .from { color: #8b93a5; }
.plan--growth .plan-features { color: #c8cdd8; }
.plan--growth .plan-features .check { color: #ffc331; }
.plan--growth .plan-features strong { color: #fff; }
.plan-blurb { margin: 0; color: #8b93a5; font-size: 13.5px; line-height: 1.6; }
.btn-ghost {
  margin-top: auto;
  text-align: center;
  background: rgba(255, 255, 255, .1);
  border: 1px solid rgba(255, 255, 255, .2);
  color: #fff;
  font-size: 15.5px;
  font-weight: 800;
  padding: 16px;
  border-radius: 99px;
  transition: background .15s ease;
}
.btn-ghost:hover { color: #fff; background: rgba(255, 255, 255, .16); }

/* ---------- testimonials ---------- */
.quote-card {
  background: #faf8f4;
  border: 1px solid #ece7dd;
  border-radius: 16px;
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.quote-stars { color: #ffb020; font-size: 18px; letter-spacing: 2px; }
.quote-card blockquote { margin: 0; color: #3c424e; font-size: 15.5px; line-height: 1.7; }
.quote-who { display: flex; flex-direction: column; gap: 2px; margin-top: auto; }
.quote-who .name { color: #171a21; font-size: 15px; font-weight: 700; }
.quote-who .role { color: #5b6270; font-size: 13.5px; }

/* ---------- industries + ebook ---------- */
.section--industries { padding: 72px var(--pad-x); gap: 56px; }
.industries-row {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
}
.industries-title { display: flex; flex-direction: column; gap: 6px; }
.industries-title .big { color: #171a21; font-size: 22px; font-weight: 800; }
.industry-chips { display: flex; gap: 10px; flex-wrap: wrap; }
.industry-live {
  background: #171a21;
  color: #fff;
  font-size: 14px;
  font-weight: 700;
  padding: 10px 20px;
  border-radius: 99px;
  transition: filter .15s ease;
}
.industry-live:hover { color: #fff; filter: brightness(1.3); }
.industry-soon {
  border: 1px dashed #cfc8ba;
  color: #8a8271;
  font-size: 14px;
  font-weight: 600;
  padding: 10px 20px;
  border-radius: 99px;
}
.ebook-panel {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 48px;
  align-items: center;
  background: #fff;
  border: 1px solid #ece7dd;
  border-radius: 20px;
  padding: 44px 48px;
}
.ebook-panel img { width: 100%; border-radius: 12px; box-shadow: 0 12px 32px rgba(0, 0, 0, .12); }
.ebook-copy { display: flex; flex-direction: column; gap: 14px; }
.ebook-copy h2 { margin: 0; color: #171a21; font-size: 30px; line-height: 1.2; font-weight: 800; letter-spacing: -.01em; }
.ebook-copy p { margin: 0; color: #5b6270; font-size: 16px; line-height: 1.65; }
.link-underline {
  align-self: flex-start;
  color: #e86a3c;
  font-size: 15px;
  font-weight: 800;
  border-bottom: 2px solid #e86a3c;
  padding-bottom: 2px;
}

/* ---------- audit form ---------- */
.section--audit {
  padding: 88px var(--pad-x);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
  background: #0f1420;
}
.audit-copy { display: flex; flex-direction: column; gap: 20px; padding-top: 12px; }
.audit-copy .eyebrow { color: #ffc331; }
.audit-copy h2 { margin: 0; color: #fff; font-size: 46px; line-height: 1.1; font-weight: 800; letter-spacing: -.02em; }
.audit-copy > p { margin: 0; color: #aab2c2; font-size: 17px; line-height: 1.65; }
.audit-alt { color: #7d8698; font-size: 14px; }
.audit-alt a { color: #ffc331; font-weight: 700; }
.audit-copy img { width: 100%; border-radius: 16px; margin-top: 8px; box-shadow: 0 16px 48px rgba(0, 0, 0, .4); }

.audit-form {
  background: #fff;
  border-radius: 20px;
  padding: 40px;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.audit-form label {
  display: flex;
  flex-direction: column;
  gap: 6px;
  font-size: 13px;
  font-weight: 700;
  color: #3c424e;
}
.audit-form input, .audit-form textarea {
  border: 1px solid #d8d2c6;
  border-radius: 10px;
  padding: 13px 14px;
  font-size: 15px;
  font-family: inherit;
}
.audit-form textarea { resize: vertical; }
.audit-form input:focus, .audit-form textarea:focus {
  outline: none;
  border-color: #ff7a4f;
  box-shadow: 0 0 0 3px rgba(255, 122, 79, .15);
}
.audit-form input.field-error, .audit-form textarea.field-error { border-color: #c0392b; }
.audit-form .btn-gradient { font-size: 16px; padding: 17px; }
.form-fineprint { text-align: center; color: #8a8271; font-size: 13px; }
.form-error {
  margin: 0;
  text-align: center;
  color: #c0392b;
  background: rgba(192, 57, 43, .08);
  border: 1px solid rgba(192, 57, 43, .25);
  border-radius: 10px;
  padding: 10px 12px;
  font-size: 13px;
  line-height: 1.5;
}

.audit-success {
  background: #fff;
  border-radius: 20px;
  padding: 56px 40px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  align-items: center;
  text-align: center;
}
.audit-success .tick {
  width: 64px;
  height: 64px;
  border-radius: 99px;
  background: linear-gradient(135deg, #ffc331, #ff7a4f);
  display: flex;
  align-items: center;
  justify-content: center;
  color: #1a1206;
  font-size: 28px;
  font-weight: 800;
}
.audit-success h3 { margin: 0; color: #171a21; font-size: 26px; font-weight: 800; }
.audit-success p { margin: 0; color: #5b6270; font-size: 16px; line-height: 1.65; max-width: 380px; }

/* ---------- footer ---------- */
.site-footer {
  background: #0a0e17;
  padding: 56px var(--pad-x);
  display: flex;
  flex-direction: column;
  gap: 36px;
}
.footer-grid { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 48px; }
.footer-brand { display: flex; flex-direction: column; gap: 14px; }
.footer-brand img { height: 40px; width: auto; align-self: flex-start; }
.footer-brand p { margin: 0; color: #7d8698; font-size: 14px; line-height: 1.6; max-width: 360px; }
.footer-col { display: flex; flex-direction: column; gap: 10px; font-size: 14px; }
.footer-col .footer-title { color: #fff; font-weight: 700; margin-bottom: 4px; }
.footer-col a { color: #8b93a5; }
.footer-col a:hover { color: #fff; }
.footer-legal {
  border-top: 1px solid rgba(255, 255, 255, .08);
  padding-top: 24px;
  display: flex;
  justify-content: space-between;
  gap: 12px;
  flex-wrap: wrap;
  color: #5b6270;
  font-size: 13px;
}
.footer-legal a { color: #8b93a5; }

/* ---------- guide page ---------- */
.guide-hero {
  display: grid;
  grid-template-columns: 1.1fr .9fr;
  gap: 56px;
  align-items: center;
  padding: 80px var(--pad-x) 88px;
  background: radial-gradient(900px 500px at 80% -10%, rgba(255, 122, 79, .16), transparent 60%), #0f1420;
}
.guide-hero-copy { display: flex; flex-direction: column; gap: 22px; }
.guide-hero .hero-badge { align-self: flex-start; padding: 8px 16px; }
.guide-hero h1 {
  margin: 0;
  color: #fff;
  font-size: 54px;
  line-height: 1.08;
  font-weight: 800;
  letter-spacing: -.02em;
  text-wrap: pretty;
}
.guide-hero-copy > p { margin: 0; color: #aab2c2; font-size: 18px; line-height: 1.65; max-width: 560px; }
.guide-hero .hero-ctas { justify-content: flex-start; }
.guide-hero .hero-ctas .btn-gradient { font-size: 16px; padding: 16px 30px; }
.guide-hero img { width: 100%; border-radius: 16px; box-shadow: 0 20px 60px rgba(0, 0, 0, .5); }

.guide-section h2 { font-size: 40px; }
.guide-section .section-head { max-width: 760px; }
[id="why"], [id="blocks"], [id="aio"], [id="yext"], [id="checklist"] { scroll-margin-top: 100px; }

.stat-card {
  background: #fff;
  border: 1px solid #ece7dd;
  border-radius: 16px;
  padding: 32px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.stat-card .stat { color: #171a21; font-size: 40px; font-weight: 800; letter-spacing: -.02em; }
.stat-card h3 { margin: 0; color: #171a21; font-size: 17px; font-weight: 700; }
.stat-card p { margin: 0; color: #5b6270; font-size: 14.5px; line-height: 1.6; }

.grid-2--tight { gap: 20px; }
.block-card {
  border: 1px solid #ece7dd;
  border-radius: 16px;
  padding: 28px 30px;
  display: flex;
  gap: 18px;
  align-items: flex-start;
}
.block-num {
  flex: none;
  width: 40px;
  height: 40px;
  border-radius: 99px;
  background: linear-gradient(135deg, #ffc331, #ff7a4f);
  color: #1a1206;
  font-weight: 800;
  font-size: 15px;
  display: flex;
  align-items: center;
  justify-content: center;
}
.block-card-body { display: flex; flex-direction: column; gap: 6px; }
.block-card h3 { margin: 0; color: #171a21; font-size: 18px; font-weight: 700; }
.block-card p { margin: 0; color: #5b6270; font-size: 14.5px; line-height: 1.6; }

.aio-card {
  background: #171d2c;
  border: 1px solid rgba(255, 255, 255, .1);
  border-radius: 16px;
  padding: 30px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.aio-card h3 { margin: 0; color: #fff; font-size: 19px; font-weight: 700; }
.aio-card > p { margin: 0; color: #aab2c2; font-size: 14.5px; line-height: 1.6; }
.aio-card--cta { gap: 14px; }
.aio-card .btn-gradient { align-self: flex-start; font-size: 14.5px; padding: 13px 24px; }
.check-list {
  display: flex;
  flex-direction: column;
  gap: 9px;
  color: #aab2c2;
  font-size: 14.5px;
  line-height: 1.55;
  margin-top: 4px;
}
.check-list div { display: flex; gap: 10px; }
.check-list .check { color: #ffc331; font-weight: 800; }

.guide-yext p { font-size: 16.5px; }
.guide-yext h2 { font-size: 40px; }

.checklist-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.checklist-item {
  background: #fff;
  border: 1px solid #ece7dd;
  border-radius: 12px;
  padding: 18px 22px;
  display: flex;
  gap: 12px;
  align-items: center;
  color: #3c424e;
  font-size: 15px;
}
.checklist-item .box { color: #e86a3c; font-weight: 800; }

.checklist-cta {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  background: #0f1420;
  border-radius: 16px;
  padding: 32px 40px;
}
.checklist-cta-copy { display: flex; flex-direction: column; gap: 6px; }
.checklist-cta-copy .big { color: #fff; font-size: 22px; font-weight: 800; }
.checklist-cta-copy .small { color: #8b93a5; font-size: 15px; }
.checklist-cta .btn-gradient { flex: none; font-size: 16px; padding: 16px 30px; }

/* ---------- scroll reveal ---------- */
@media (prefers-reduced-motion: no-preference) {
  .js [data-reveal-section] > * {
    opacity: 0;
    transform: translateY(32px);
  }
  .js [data-reveal-section] > .is-revealed {
    opacity: 1;
    transform: none;
  }
}

/* ---------- responsive ---------- */
@media (max-width: 1080px) {
  :root { --pad-x: max(28px, calc((100% - 1280px) / 2)); }
  .nav-links { display: none; }
  .hero h1 { font-size: 52px; }
  .split, .feature-split, .section--audit, .guide-hero { grid-template-columns: 1fr; gap: 40px; }
  .grid-3 { grid-template-columns: 1fr 1fr; }
  .playbook-grid { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
}
@media (max-width: 760px) {
  :root { --pad-x: 20px; }
  .site-nav .nav-logo img { height: 48px; }
  .nav-phone { display: none; }
  .hero { padding-top: 56px; padding-bottom: 64px; }
  .hero h1 { font-size: 38px; }
  .hero-sub { font-size: 17px; }
  .section, .feature-split, .section--audit { padding-top: 56px; padding-bottom: 56px; }
  .section h2, .feature-copy h2, .audit-copy h2 { font-size: 30px; }
  .guide-hero h1 { font-size: 36px; }
  .guide-section h2 { font-size: 30px; }
  .grid-3, .grid-2, .pricing-grid, .checklist-grid { grid-template-columns: 1fr; }
  .playbook-grid { grid-template-columns: 1fr; }
  .service-card { grid-template-columns: 1fr; }
  .service-card img { max-height: 180px; }
  .cta-banner, .checklist-cta { flex-direction: column; align-items: flex-start; }
  .ebook-panel { grid-template-columns: 1fr; padding: 28px; gap: 28px; }
  .audit-form, .plan { padding: 28px; }
  .qr-images { flex-direction: column; }
  .qr-images img { width: 100%; }
}